Creative Brief

Fill this out WITH the client before any work starts. Saves scope fights later.

Not legal advice. This is a starting point. Review with a lawyer before signing anything that matters.

Client

Project name

Prepared by

Date

Background / context

Objective (one sentence)

Target audience

Key message (what they should walk away believing)

Deliverables

Tone / style

Mandatory inclusions

Things to avoid

References

Success metrics

Timeline

Budget

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Rate Card

Clean downloadable rate sheet for client inquiries.

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Deposit Receipt

Formal acknowledgment when a deposit arrives.

Open →

📝

Change Order

Document scope creep, get it signed, protect margin.

Open →

Turn the brief into a priced proposal

Once you know what they want, build the proposal from your own packages and send it the same day.

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Creative Brief

Creative Brief

Background

Objective

Target Audience

Key Message

Deliverables

Tone & Style

Mandatory Inclusions

Avoid

References

Success Metrics

Timeline

Budget

Pair this with

Turn the brief into a priced proposal